This large project centered around branding a restaurant based around another culture in an appreciative manner. I selected Estonia, a smaller country in the baltic. Estonia prides itself on improving their environment and their land is covered with flat hilltops. While the wolf is their national animal, elk is also quite common and featured more prominently in their food. With this knowledge, I selected the named “Elk’s Path” and translated it into Estonian which became “Põdra Tee.” 

Packaging was created for the restaurant such as a box for black bread, a take-out bag, a container for soup, and a Kohuke chocolate bar. These items were created to partner well with the menu. Finally, an investor lookbook was designed to showcase the restaurant to potential investors.